What a weekend at Burleigh Heads! The 2026 NRMA Insurance Australian Boardriders Battle (ABB) Grand Final brought the absolute best grassroots surfing energy to the Gold Coast, and the team at Fujifilm Photos was right there on the sand to capture every single bit of the action.

While Australia’s top boardrider clubs were trading blows in the surf, we were busy making sure the epic vibes on land lasted forever. Club culture is all about community, passion, and shared memories, so we teamed up with Surfing Australia to bring some seriously high-energy activations to the event expo.

Our dedicated photo space and free prints kept the festival zone buzzing, allowing fans to instantly bring their favourite weekend memories to life with high-quality physical prints. Meanwhile, our roaming instax ambassadors hit the sand to hand out custom, branded snapshot keepsakes, all while we stoked the crowd further with an epic giveaway that saw one lucky winner walk away with a brand-new Fujifilm camera.

A massive thank you to everyone who stopped by the Fujifilm Photos activation, printed a memory, or smiled for our instax crew. Keep chasing the waves, keep supporting your local boardriders club, and most importantly - keep capturing the moments that matter.